Genius Bar of a new kind for Samsung

Among the most important innovations that we owe to the Apple Store, the Genius Bar is probably at the top of the list. But the affluence and the expectation of it soon erased the sense of high-end service that Apple wanted to deliver. Samsung has been watching these queues, and has thought of another more original solution.

The manufacturer has partnered with WeWork, rather high-end co-working spaces that are found in several major US cities. Users of Samsung products that encounter problems with their devices can visit three of these locations (Detroit, Miami, and Williamsburg, NY) for information and tips. All they have to do is go through WeWork's door.

The builder rented a part of the premises to install its employees, with a piece of resistance a big box of glass and steel, a kind of "Internet cafe" small format that contains Samsung hardware. Before getting the valuable info, it is possible to use the rest of the shared space to work or have a coffee.

Samsung does not offer device repair (screen change, battery replacement ...) in these Genius Bar a new genre, just tips for better use of devices. In the event of a hardware problem, the teams on the spot can always send the product for repair. The idea is not bad finally, and if the manufacturer wanted to invest in the 235 WeWork spaces, it would roughly represent half of the Apple Store.