Give me less, and I want more!

We can gradually get everything. We order it just over the net. As for online content, the possibilities are just as endless. And you can access it when and where you want. We decide! And we get in the head and ass.

And it is indeed with the spoiled child who has everything: The most exciting is what lies at your feet. It is that which is hard to obtain. Perhaps that is precisely why we are beginning to see more content that makes a virtue out of being limited.

I fell recently about the Swedish band John Moose, who has an interesting way to think about their music: They publish a pre-release version of their new album via a mobile app that connects up your phone's GPS. The idea is simple: The band would like to have people listen to their music in the forest quiet calm. So if you are in the woods, you can not listen to music. Simple and beautiful! And not least a brilliant way to conceptualize his music by incorporating - and limit - the context.

A case of older date is novel app "The silent history". In the app you can read the novel and access additional content, when you are at specific locations. The extra content deepens and expands the central story by including the physical context in history.

Snapchat is another example of how to restrict content. How much content on the Internet never really disappear, grow Snapchat that perishes. And it goes surely very good for them.

One does occasionally daring to limit the availability. It's the oldest trick in the book retailing, there is only a limited number of the offer, but the need for exclusivity is therefore not diminished in line with the abundance increases. And digital content that not everyone can get hold of, experienced more valuable in an over-communicated world. When we can even restrict content to a certain context, it creates a host of new conceptual possibilities.