The ad humorously highlights how voice messages can be used to better communication with friends, with examples pointing out how voice messages are good for sarcastic comments, singing and saying hard-to-spell words instead of typing them.
Apple, so far, has released two new iPhone 6 ads at a time, releasing "Duo" and "Health" during the iPhone 6 event in September, "Huge" and "Cameras" in late September and "Reservations" and "Gamers" a couple days ago. "Voice Text" maarks the first time Apple has released an iPhone 6 ad by itself.